CCPA Curveballs from the California Attorney General Updates

The California Consumer Privacy Act (CCPA) introduces sweeping new rights to consumers to understand and control how businesses handle their data. Many components of the CCPA are still unclear and leave privacy leaders questioning how to operationalize the requirements.

Joined by Privacy & Technology Attorney, Michael Hellbusch of Rutan & Tucker, we cover 6 curveballs from the CCPA update: loyalty programs, reporting requirements, aggregators, service providers, time frames for requests, and notice requirements.